30+ Experts
Strategists, branding & marketing experts, product creators and developers
25+ Years
Developing brand identities, bespoke digital products, platforms and experiences
3 Awards
For creating awesome brands and digital products for clients
Clients
ELPEM, Coca Cola, HSBC, RIBA, British Airways, Madame Tussauds, ICA Kaplan, PwC, BT, Sony amongst others
Meet the leadership team
Russell
CO-FOUNDER
Russ has 35 years of working in every role and all aspects of sales including European Sales Director for 11 years and involved in two flotations.
He created and ran a leading brand in sales transformation for 15 years whose USP was digital learning technology and is now co-founder of Meta Capability. Russ has also raised £2m from VC’s in the past.
Byron
CO-FOUNDER
Byron has 25 years of experience in designing and building digital experience platforms. He learnt his trade at PwC and whilst leading several digital start-ups.
He is the co-founder of Meta Capability, where he leads the design and build of all client products.
Liana
STRATEGIST
Liana is an experienced strategist and storyteller with 25 years of expertise building successful brands and businesses.
She’s held leadership roles for global branding agencies, Siegel+Gale and Dragon Rouge, and for flagship clients including British Airways. Her philosophy for simplicity guides work that delivers genuine value, pushing past the standard and superficial to achieve real impact.
Liana leads on brand development for the UK’s advanced digital authority, supporting innovation and acceleration programmes for UK businesses.
Nimali
marketing and communication
Nimali is a commercially astute marketing and communications expert with a deep understanding of audience dynamics gained from over 25 years of working with global brands.
She has held marketing leadership roles at London & Partners and Merlin Entertainments. B2C and B2B experienced, her work has spanned a broad range of sectors for which she devises strategies and activities that drive both customer engagement and sales revenue.
Andrew
CREATIVE DIRECTOR
Andrew is a creative director with over 25 years’ experience partnering entrepreneurial brands to make an impact. He has held senior creative roles for global agencies including Wolff Olins and Prophet, and in house at the UK’s Digital Catapult (part of Innovate UK).
His work spans industry giants like HSBC, GE and Sony, to disruptors like Spotify and Meta Team. He also works actively in the learning space developing university programmes and start-up accelerators for digital entrepreneurs and innovations.
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