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Case study: CIH

Chartered Institute of Housing

We collaborated with the Chartered Institute of Housing’s collaboration to develop an integrated digital presentation layer that integrated with their LMS, CMS and website that aimed at enhancing professionalism in the housing sector. Faced with complex integration challenges and the need for clear strategic alignment, our comprehensive planning and design process helped CIH successfully implement a platform that improved professional standards and member engagement, leading to an increase in paid membership subscriptions.

Challenge

Chartered Institute of Housing aimed to redefine professionalism in the housing sector, enhancing member development routes. Initially, they struggled to consolidate internal ideas into a concise brief for a digital platform. This platform would deliver professional standards, align with strategic goals, and foster professionalism. Integration with existing technology, also undergoing redevelopment, posed further challenges.

Solution

Meta Capability conducted an envisioning stage, resulting in a roadmap, platform definition, initial user journey ideas, alignment with CIH's goals, and cost outlines. This facilitated stakeholder alignment and commitment to the platform's design phase. Meta Capability is currently finalizing the full specification document, including user journeys, UI/UX designs, and integration with CIH's CRM/CMS and website.

Impact

This project has allowed CIH to establish a robust infrastructure to uphold their professional standards framework and provide mechanisms for members to utilize it as a selfassessment and professional development tool. As a result, there has been increased engagement and a higher rate of conversion to paid membership subscriptions.

Summary

of Work

✓ Product design
✓ Product build
✓ Product launch