Case study: ELPEM Football
The ultimate assist for your goals.
Challenge
Ex-Premiership footballer and his business partner a Southampton Academy coach wanted to bottle up the benefits kids get at academy football and offer the same on scale at affordable prices to the grassroots football market.
Solution
We established a concise strategy and developed prototypes for three distinct products:
1) Manager Insight: A platform empowering coaches to provide feedback on player development gaps.
2) Match Insight: Utilising game recordings for in-depth player performance analysis. The data from both products informs the prioritisation of training and development videos.
3) High-Tech Football Gyms: Offering state-of-the-art facilities for football training.
Impact
We went on to lead the raise of a £3 million investment into the business.
Summary
of Work
✓ Business modelling
✓ Marketing strategy
✓ Brand strategy
✓ Visual brand creation
✓ Online toolkit - Click here for example (pw is football)
✓ Prototyping
✓ Platform development
✓ Investor presentations